57 Best Features of HubSpot You Can't Miss in 2022
HubSpot, a market-leading CRM, sales, and marketing tool, provides an extensive list of features categorized under marketing, sales, services, operation, and CMS hubs. We have chosen the 58 best HubSpot features that can help you in creating better and stronger customer relations.
3. Opportunity pipeline (Deals)
6. Email integration and tracking
9. Custom objects and properties
13. Quotes management and payments
20. Lead rotation & assignments
25. Ad management and retargeting
30. Company scoring and qualification
34. Advanced reporting and analytics
46. Dynamic personalization and content
HubSpot CRM Features and HubSpot Sales Features
1. Contact Management
HubSpot's contact management system allows businesses to easily add contact/leads/prospects/company information to the system and make it easier for their team to manage those contacts resultantly improving customer conversion, relationship, and service delivery. This helps you to keep your database healthy, develop an effective content strategy and allows you to segment your contacts easily.
It can be a very daunting task for companies to manage hundreds and thousands of contacts or leads. With this feature, a business can
- Store all your contacts and companies data into CRM
- Save information of those leads in structured properties
- Create segments and views based on those properties
- Decide which sort of communication is needed for which contact at what time when most of your contacts are on different stages of your purchase or service cycle.
- Help sales team to micro-manage each contact by keeping notes of conversation, recording phone calls, associating deals and companies with them.
- Keep a historical record of all communication and transactions at once place helping the transition of owners from one dept. to another or one sales rep to another.
2. Website activity tracking
This HubSpot feature allows businesses to track how a lead interacts with their website. What pages they are visiting, how much time they are spending on a specific page, where the visitor is located etc. HubSpot tracks users website activity by using their browser cookies. A cookie is attributed to every new visitor to the website after which it will log every page they visit.
As a services provider, having a lead on your consultation request page is a good thing but what if you can see which page they visited before landing on your consultation page? That'd be great as your sales reps can understand what they are looking for even before the consultation call.
3. Opportunity pipeline (Deals)
Deals, also known as opportunities, are potential transactions between you and business contact. HubSpot opportunity pipeline helps you to identify how each potential transaction will progress through different stages until it's either won or lost. This will give you Hawkeye view of your sales process and allow you identify hurdles or problems within them.
A sales rep can have:
- a clear picture of all ongoing deals;
- see deal's status;
- decide sales actions based on status; and
- understand the importance level of deals in a visually appealing form
While a business owner can have:
- clear marking of sales stages to streamline sales operations,
- understanding of the sales progress of all sales reps,
- clear forecasting for upcoming months and quarters,
- reporting on the conversion and time spent on each stage to make data-driven decisions
4. Task management
HubSpot task management tool allows you to manage your to-do lists within CRM. It can involve anything from a basic task to something crucial. The task management tool will help you set priority, task status, and task deadline.
Also, you can assign tasks to other team members, manage notifications settings for tasks, and auto-task creation options.
- Let's take an example, a potential deal/customer had asked you to call him on Friday for follow-up so he can discuss it with his manager. In this case, you can use a task management tool by putting this as a task and setting it on high priority so that you don't miss out on this potential customer.
- Done with a qualification call and need a proposal from a design team? you can create a task for a design team member making it easy for everyone to communicate and manage actions.
- Worried about your old opportunities not being followed up by reps? No problem, you can use workflows to create tasks after some specific period of inactivity and re-engage old leads.
This HubSpot feature helps you to get insights into the companies that your contacts are working for. As soon as you add a company with domain information, HubSpot will automatically find all the information related to that company such as annual revenue, company size, company description, social media, phone number, location, and more.
HubSpot performs this action by doing web crawling, crowd sourcing and gathering third party data.
Let's say, an agent adds Amazon as a company. Instead of researching information regarding the company, the insights tools would automatically research major information about Amazon such as annual revenue, company size, social media pages, phone number, and location and save his time so he can focus on the sales part.
6. Email integration and tracking
HubSpot provides features to connect GSuite, Office 365, and other email clients with HubSpot so you can send emails from HubSpot, log all emails in Hubspot, use HubSpot email-related features, track opens and clicks, and manage reporting.
- The most important aspect of any CRM is to have all the information in one place and these email integration features provide the sales team with various options to log their email into Hubspot After 6 months, if any sales rep wants to get that information then he'll be able to easily access it.
- Sales teams can increase their outreach effectiveness if they do follow-up calls upon email opens or clicks.
- Sales managers can get replicable information on the number of emails being sent by each rep within CRM to use as a KPI.
- HubSpot few most important properties like "Last Contacted" and "Last Activity Date" "Number of times contacted" will be updated on logged emails and will show the accurate information for the sales team to use.
7. Call integration
Logging calls manually is a very inefficient and time-consuming task, therefore, this HubSpot feature allows you to either use HubSpot calling tool connected with your phone system or use third-party apps such as Aircall or JustCall with HubSpot. HubSpot provides about 71 best Calling Apps that you can integrate with your system.
If a sales rep is working on hundreds of different contacts. It would be impossible for them to remember their discussions from the previous call. Therefore, this HubSpot feature provides your team a clear picture of each customer's needs, activities, and past call conversations with your company.
Moreover, it can also be tracked in terms of how many calls each sales rep has made and when was the last call made to a particular client.
8. Extensive marketplace
HubSpot has a huge library of third-party apps that you can integrate with your account. This will allow you to have greater flexibility with how you want your business to operate. Some important app integrations that HubSpot provides are Slack, QuickBooks, LinkedIn, Air call, Salesforce, and Dialpad.
You can use this feature according to what your business requires. For instance, having QuickBooks integrated with your HubSpot account will make it easier for you to keep a record of your invoices. It will automatically update the status of an invoice as soon as the invoice is sent, received, or paid so that accounts and the sales team are on the same page.
Moreover, LinkedIn integration can sync sales navigator data and Inmails records with HubSpot so that your sales and outreach team can access all the info in one interface.
9. Custom objects and properties
HubSpot provides full flexibility in managing the customization by allowing the creation of custom properties in the system or providing options for custom objects.
Users can create custom objects, link those objects with standard objects (Deals, companies, etc.) and manage data in those objects.
Moreover, custom properties can be created for both custom and standard objects based on the business needs.
As an enterprise, you want to keep a record of each invoice and payment within HubSpot but the HubSpot deal structure is limited for the accuracy of the data. You can use custom objects of "Payments" and "Invoices" and link them with the deal. In that way, multiple payments and invoices can also be linked to a deal which will improve the accuracy of data.
The prospecting tool would allow you to see which companies are visiting your website. This is a very useful feature to understand what type of companies are looking for your service so that you can better utilize your resources by targeting them.
Imagine a prospect visits your website and spends a good amount of time on your website trying to learn more about the service you provide and your company. This tool would give you insight into that prospect so that you're able to convert them sooner or later.
11. Snippets and templates
Among many HubSpot Features, snippets are short text blocks that can be used in email templates, contacts, deals, company and ticket records. The purpose of a snippet is to provide frequently used text promptly so that it's easily accessible when needed.
Email templates, on the other hand, can save repetitive email content as templates which can then be used to send emails to numerous recipients. The email template allows you to personalize email for each recipient by using tokens. The template can be accessible to you while sending an email to a contact or you can access it from CRM.
If your sales agent is doing a qualifying call to understand what type of service a customer wants on his car he is going to ask several questions to do that. These questions such as what vehicle he has, model number of the vehicle, expected delivery date, number of cars he wants service for can be stored as a snippet for which a shortcut key can be assigned. Once the sales agent presses the shortcut key, all the questions will be accessed which he can then ask.
12. Meeting scheduling tool
This free tool integrates with HubSpot CRM and lets you schedule meetings with your contacts in the most convenient way. This HubSpot tool is an alternative to a widely used meeting scheduling tool known as Calendly.
To use this HubSpot feature, you need to set your general availability. Let's say, you are available on weekdays from 1 pm - 5 pm. Once you've set your availability timings you need to connect it with your calendar. HubSpot will then show your availability and exclude already booked slots. Your contact can then choose the most suitable date and time from the options available to him. This saves the hassle of going back and forth in deciding what time suits you both.
13. Quotes management and payments
Sending quotes and receiving payments for your services provided is an important feature that every business requires. HubSpot makes this process so much easier by providing you the ability to directly generate quotes, send them to the contact, and receive payment. This will also allow you to manage your revenue from within HubSpot without to rely on an external accounting software.
Lets have a look at the use case for this HubSpot feature. Imagine, your sales rep had a great conversation with a client who is now asking for a quote. By using this quote management and payment tool, your sales agent can send him a template-based quote personalized for that customer. Once the quote is received by the customer, he will be able to sign it, it can take payments, update the status whether it's paid or not on HubSpot, and also trigger automation so that you don't have to manually update the system.
It is used as a better alternative to PandaDoc since all your information will be available in one place so all departments such as accounts and sales will be updated at the same time.
14. KPI Dashboard
The KPI dashboard allows you to set goals for the sales and services team so you can manage their performance. It also allows you to create reports for sales marketing and services teams based on the KPI. Moreover, you can create custom or standard reports based on the data we have within HubSpot for sales, marketing, and services teams.
As a manager, you need to understand how your sales team services or engages with new leads. For this purpose, you will need to look at their first response time to new leads.
This KPI dashboard will display all of these key performance indicators so that you can find the source of the issue and fix it.
The dashboard can also let you know all other important stuff such as how many calls each sales rep is making on a month-to-month basis or how many leads are coming from organic search for marketing purposes.
15. Sales automation
This HubSpot feature will help you in sending automated follow-up emails. You can also use workflows to assign tasks or more when a contact behaves in a certain manner, assign or rotate leads, move deals into various stages and send notifications to sales teams. By using this HubSpot feature you will never lose a lead because you forgot to follow-up or overlooked an issue in sales process.
You had a call with a client on Monday. As per your conversation, he was supposed to call you on Tuesday regarding his decision but he hasn't. In such cases, the best way is to use this tool to send an automated follow-up email that'll remind the contact that he needs to call you and that you're waiting without being annoying.
Another use case will be that you have a deal that is pending in the negotiation stages for 30 days. By using sales automation you will be able to automatically send a reminder to the sales agent to follow up on that particular deal.
16. ABM tool
The account-based marketing tool (ABM) helps you to identify high-value clients so that you can focus more of your efforts and resources on them.
Lets see an example of how you can use this HubSpot Feature. You can set up workflows where you can define your ideal customer. Let's say, for you the ideal customer is someone who has a company with annual revenue of more than $2,000,000. In this case, the ABM tool will automatically identify such contacts for you so that you can have a more personalized conversation with them.
A sequence is a HubSpot feature that enables you to send targeted emails at specific times to further nurture your contact. The feature also helps you in defining tasks that need to be performed.
Sometimes a client might schedule a meeting with you and doesn't show up. By using sequences, you can put a no-show sequence for that client and then multiple emails will be automatically sent to the client at different intervals until he books another appointment.
18. Lead Scoring
This feature will help you in qualifying your leads. The purpose of this tool is to increase efficiency so that you can focus on leads that according to you are important. You can set certain benchmarks which you’ll use to qualify leads.
If certain leads meet that benchmark they’ll be given positive points. If it doesn’t, it’ll be given negative points. This score will keep updating as some leads will meet your criteria down the road while some won’t.
For instance, you are a company that provides office renovation as a service to clients in New York and states nearby. You might have leads coming in from all different states and therefore, you need to qualify them in order to understand which ones you need to focus more on.
You can qualify these leads based on location so that you can focus more on clients that are present within New York and less on clients that are a bit far. You can also qualify leads on company size, company revenue and use scoring to qualify for sales teams.
This HubSpot feature will help you in forecasting how much revenue you are likely to make in a given period. It will use deals probability and the deal amount and then give you an estimated revenue based on that. Like some other HubSpot Features, this tool will help you in planning and analyzing.
As a manager, you might want to know how much revenue you'll be closing in next month or quarter. Forecasting will help you estimate that revenue which you can use for numerous purposes such as budgeting.
20. Lead rotation & assignments
According to a study, sales people spend only one-third of their time selling while the rest is spent on doing administrative tasks such as assigning leads.
To solve this problem, HubSpot provides you this feature so that you can assign or rotate leads on a round-robin basis or some other criteria such as industry base or company size.
The lead rotation and assignment tool helps by automatically assigning leads to each sales rep.
Let's say your company is operating in both US and Canada. The best way you can assign leads would be based on geography so that a local sales rep can assist a local sales lead.
However, all salespeople don't need to talk to every lead therefore, you can use the lead rotator to assign leads on different lifecycle stages to different teams.
Think of a playbook as a script or strategy that a sales team will refer to when interacting with the contacts.
If your sales rep is going to call a potential customer he needs to go in prepared otherwise, it can send a bad first impression. Therefore, playbooks are a feature that is designed to store all the answers to questions and scripts that a sales rep might need when talking to a customer.
HubSpot CRM Features and HubSpot Marketing Features
About 50% of the marketers say that within inbound marketing strategies, using web forms is still their primary source of generating leads. You can use forms on your website to gather more contacts that can be turned into customers by nurturing them. There are several different forms you can choose from in HubSpot such as:
- Pop forms
- Embedded form
- Standalone page
- Dropdown banner
- Slide left in box
- Slide right in box.
Fun fact, using a quiz type form to capture information has the potential to triple conversions.
You can use this if you want to generate more leads from customers who are visiting your website. They’ll fill up forms on your website and valuable information would be directly stored in contacts which you can then use to nurture them.
23. Email automation
77% of people prefer email over social media promotion for receiving promotional content from the businesses they are interested in. Therefore, email marketing is an important part of any marketing campaign.
Email automation is centered around workflows where once a workflow is triggered it will automatically take several actions for you. By using email automation you will be able to execute personalized automated emails. This will increase accuracy and also save your time.
A prospect has recently filled out a form on your website. In this case, you might want to send an email with the acknowledgment that you've received their email and someone from your company will be contacting them soon.
By using workflows, and setting form submission as a trigger, an automated acknowledging email will be sent to the prospect. This saves you time and efficiency is increased.
24. SMS automation
This HubSpot feature is similar to email automation and also revolves around workflow. If a workflow is triggered, an SMS will be sent to the recipient. This is an important HubSpot Feature that you should be utilizing because SMS open rate is as high as 98% so there is a big chance you can generate high-quality opportunities through this tool.
You can set a workflow where if a prospect hasn't responded to you regarding a deal in 3 days an SMS will be sent to the person that will remind him. This can also be used to send meeting reminders 3 hours before the meeting so that meeting attendance is increased and admin time is decreased.
25. Ad management and retargeting
This HubSpot tool allows you to manage all your ads directly from HubSpot. This is convenient because HubSpot will bring all your ads campaigns from different social media to one place. You'll be able to manage the ads directly from HubSpot.
By using workflows, you'll be able to add already existing contacts to your audience to whom you want to market. Therefore, in short, you can manage ads, create an audience and track the management of ads directly from HubSpot.
If your company is extensively running marketing campaigns on more than one social media then this is a must-use tool for you as it will make your life so much easier. Your marketing team will have all the information in one place and they'll be able to manage those ads as well.
What makes this different from other ad management platforms is that for instance, Google and Facebook only provide you with information such as cost per action and cost per click while this HubSpot feature also gives vital information regarding cost per sale. Moreover, since the deal amount is linked to ads management tools, it will give you accurate ROI.
26. Social media management
More than 40% of the digital consumers use social media to research brands or their services. Social media is an important component of any business and handling it is not a piece of cake.
HubSpot makes it easier for you to manage social media as it will connect all your social accounts to HubSpot and you’ll be able to manage it from one place.
Imagine, you have multiple pictures that you need to post on Facebook, LinkedIn, and Instagram. If you post them one by one on each platform it will take you time but if you do it through HubSpot's social media management tool you can post those pictures simultaneously on all three accounts.
This tool also provides you with an option for scheduling your post. You can make posts for the entire month in one sitting and then schedule those posts for the days you want them to get posted. HubSpot will then automatically post them each day without you having to spend your valuable time on this task each day.
27. Advanced segmentation
You can create advanced-level segments of contacts or companies based on the data we have stored in associated objects or properties.
This tool is provided by HubSpot so that you can create lists based on different segments and hence, deliver personalized marketing campaigns.
Marketers these days need high-precision targeting and this feature can provide all set of options to be precise. E.g. you can create list of contacts (having a deal in the meeting stage and open a specific email campaign) so sales teams can be notified.
28. Landing pages
HubSpot gives you the option of making landing pages that are usually created for marketing purposes and are highly converting.
In HubSpot, you’ll be able to make landing pages through a drag and drop editor so you don’t have to hire a developing team.
It also allows you to do A/B testing, apply smart content and use various themes both that HubSpot provides and from external sources as well. On average, the conversion rate for a landing page is 26%.
Your marketing team will usually use this feature when they want visitors to act on the website in some manner such as filling out a form or buying a product or service.
For this purpose, landing pages need to be of such nature that they can be quickly created, tested, and published.
If a marketing team needs to make minor changes to see what are the results from those changes they can do so without the hassle of hiring a developing team.
29. Duplication tools
By use of artificial intelligence, this tool will automatically identify when more than one contact is duplicated and you can merge them manually.
If you have a large contact list that has more than one similar contact, then it can be difficult for you to merge them one by one.
By using HubSpot's duplication tool, you'll be able to do it rather quickly, which can save you time and money. This feature is also available for merging duplicate companies.
30. Company scoring and qualification
This tool will score companies based on different properties and objects you define. Therefore, by scoring them you can qualify them and then give priority to those who score the most according to your criteria.
In situations, where you have a large number of leads you need to make sure that with limited resources you work with companies that bring in the most business.
Let's say, you operate your business on an international level and specialize in markets of the US and Canada. Your ideal client is a company with annual revenue of $1 million and company size of 500. It can be difficult to find ideal clients when you have a huge list of leads available that you can work on, so for this purpose, you can set criteria based on geography, that is if the client is from US or Canada they get 10 points. If they are from Australia they get 7 points. You can also set points for annual revenue and company. The HubSpot CRM, will automatically qualify and find ideal clients based on this criterion.
31. SEO recommendation
The importance of SEO is such that about 70% of the links that people click are organic and about 70-80% of people ignore paid ads when on search engine. Therefore, to help with increasing your organic traffic HubSpot provides SEO recommendations tool for your company's website.
This tool will tell you what areas you need to fix in order such as missing alt text, missing meta title & description, duplicate content, 404 errors, and content recommendations. You'll also be able to do a full website audit to find problems that you can then fix.
This is one of those HubSpot Features that your marketing team will use to promote your website organically.
Let's say, you have written a blog for 500 words that don't have Headings 1, 2, and 3 assigned to it. In SEO, not assigning proper headings numbers and writing a blog that is less than 2100-2400 words is considered a negative ranking factor.
This HubSpot feature will identify this mistake and will provide you with recommendations to fix it so that you can rank better on Google SERPs.
32. Smart content
This is one of the most useful tools that can help your business go to the next level. Smart content will show different visitors different versions of your content based on how you want it to be displayed according to each audience.
The best way to make a prospect feel valued and important is through displaying solutions to their problems. Let's take an example, a prospect (John) visited your website, filled a form, and visited a few pages where you provide information about your digital marketing courses.
The next time he visits your website, the website will remember him and say "Greetings, John" and then show personalized content that'll be related to digital marketing only. This is how smart content works and builds a relationship with a prospect.
33. A/B testing
This is a research methodology feature where two variants are created and are then tested to see which one performs better than the other. The A/B testing can be used for email, landing, and website pages. About 93% of the companies in US do A/B testing on emails, 77% on website and 60% on their landing page.
Let's say, your marketing team has two slightly different ideas on the layout of the landing page and is not sure which one would work best. To solve this dilemma, they can use A/B testing.
You'll first provide HubSpot with criteria to choose the winner, such as a landing page with the most conversion within 6 hours is the better option. Once, the 6 hours is completed whichever landing page has the most conversions will be chosen as the best landing page and then that version will only be used.
34. Advance reporting and analytics
About 1 in four marketers have no idea on how to measure the success of their lead generation efforts.
Reporting and analyzing during marketing efforts is as important as implementing them and therefore HubSpot provides the tool that will make it easier for you to make reports based on how you're performing.
It can generate graphics and visuals of all sorts so that you have the information that you require instantly.
If you are making reports manually it can be a very lengthy and painful task. However, by using HubSpot’s advanced reporting and analytics tool you’ll be able to make reports within a few minutes so that you can measure your performance and act accordingly.
You can create a source or other reports based on contacts, companies, deals, and more. Different types of reports that you can make with this tool are attribution and funnel reports. Moreover, let's say your marketing team needs to see where most of our web traffic comes from and what is the bounce rate. All such metrics will be displayed under analytics to help you with better decision-making.
HubSpot Service Features
35. Ticketing system
This feature is used to assign customer issues/problems to different team members so that they can be prioritized, if needed, and can be organized in one place.
The purpose of a service hub is to provide service to employees, customers, prospects, or leads regarding the issues that they might face.
To streamline this process, HubSpot uses a service hub so that all your CRM data is stored in one place and you can attain more clients, retain them and support them with their problems
Let's say, a customer opens a ticket regarding a technical issue he is facing. This problem will be then automatically assigned to a technical person who will fix the issue and close the ticket.
Once the ticket is resolved, an automated email will be sent to the customer that his problem has been resolved.
Moreover, this feature is also used for internal purposes where tickets from different departments are resolved such as those from the marketing and sales team.
36. Live chat and chatbot
Customers usually have different questions regarding your website when they visit your website. HubSpot gives you this feature to set up chatbots where all the answers to frequently asked questions will be stored.
It also gives a feature where a customer support person can help with visitors' inquiries over live chat on the website.
Today, 41% of the people expect a live chat on a website and this number goes up to 50% if they are on mobile.
Imagine, a customer is trying to fill in his information on a form but the system keeps giving him an error. In such a situation, he will try to use live chat to resolve the issue.
If you have set up a chatbot then it will try to help the visitor but if it's not able to answer it will redirect the individual to live chat where the customer representative can either fix the problem or open a ticket that needs to be solved.
37. Conversation routing
If you are using a routing feature, it will route the visitor to the right customer support person who is specialized in the particular area that the customer has an inquiry about. This is one of the most important HubSpot features commonly used by medium to large scale businesses.
Some companies such as network companies that are providing different types of services like internet and phone will require conversation routing so that the customer can be routed to that rep that has expertise in that particular service.
38. Service automation
By using this HubSpot feature, you can send contacts automatic emails when a ticket is opened or closed regarding their issue. Tickets stages update based on various criteria such as once it has been forwarded to the relevant authority the stage would be updated.
If you have solved a customer’s issue, you want to inform them that their issue/problem has been fixed. Doing this manually can take a lot of time and resources but by using this HubSpot feature it will be done automatically as soon as the ticket has been resolved. Every time the stage and status of the ticket are updated the internal team will be sent a notification as well.
39. NPS Surveys
Net promoter score survey, also known as NPS surveys is a HubSpot feature that allows you to conduct NPS surveys to get feedback from your customers and then take their advice to improve your service and performance.
You can use this survey for multiple purposes such as you can ask customers on a scale of 1 to 10 how likely they are to recommend your service to someone else.
By conducting such surveys and gathering valuable data firsthand, you can improve areas where you are lacking and check customer loyalty to your brand. You can use NPS surveys in both email and SMS.
40. Conversation intelligence
Like many other HubSpot features, this tool will help you to store information for future references. It will help you get insights about calls by providing you with automatic call recordings, transcriptions, and call analysis.
This feature is commonly used to review the performance of team members. You can use this when you want to see why a particular sales rep is not performing up to the mark.
HubSpot will convert the call recording into a transcript and then a manager can use that to see what or how the sales rep has talked to the customer.
HubSpot CMS Features
41. Drag and drop editor
This HubSpot feature helps you in making websites, forms, and much more by just using the drag and drop feature.
The drag and drop feature allows you to customize your websites, emails, and forms without having to know extensive coding.
So, if you want to place a call to action button on your landing page, just drag and drop the button and place it where you want it to be. This saves you time and money by not spending money on developing a team.
42. Mobile Optimization
When you're making websites or emails you need to make sure that they are mobile responsive. In other words, their user interface and experience are optimized and work flawlessly.
Mobile optimization is used for all websites nowadays, most of the traffic nowadays comes from mobile and therefore, it is an important ranking factor for Google.
You need to do mobile optimization if you want to rank higher in google. Instead of making your landing pages, blogs, and website mobile-friendly by using coding, HubSpot will automatically optimize it and you can also use themes that are also mobile responsive.
43. Design manager
If you feel like having full control over how you want to customize your website you can always use this HubSpot Feature.
This feature is commonly used when you want complete control of how you want to design your website. By using coding, you can customize the webpage the way you like it instead of being limited by the drag and drop feature.
44. Website theme
Themes are used on websites to make them look more attractive and interactive. HubSpot has an extensive library for themes in its marketplace and you can also use your third-party options such as Envato marketplace for HubSpot themes which can be used for landing pages, emails, and websites.
HubSpot allows you to use themes that are prebuilt so that you can choose the most suitable one for your business. This will make your website appealing and more engaging for visitors. The main purpose of using themes is that they don’t require any coding, therefore, can be deployed easily.
45. CDN, Hosting & Firewall
HubSpot provides you with the best content delivery network, hosting, and firewall so that your website is live at all times, quickly available, and is secure.
Every 39 seconds there is hacker attack around the globe and about 43% of the hackers attack small businesses. This is why having a secure website is important.
Every major website uses CDN, hosting, and firewall to take their website live where people from all around the world can access your website. Having a weak CDN, hosting and firewall can harm your website ranking because clients might experience downtime. It can also give your visitors threat warnings which can be quite detrimental to your business.
46. Dynamic personalization and content
About 74% of the customers feel frustrated when they can't have a personalized experience on website. Dynamic personalization and content provide each visitor/customer with content that is personalized according to the like or behavior of that specific person. By using data-driven content you'll be able to influence buyers' customer journey.
If someone buys cosmetics from your website and visits again after a few weeks. By using dynamic personalization and content you'll be able to show visitors cosmetic products instead of sports products if you're selling those. This reason is that the purpose of dynamic personalization and content is to show customers the content they are interested in.
47. Staging content
By using contact scoring you can set a criterion based on which each contact will be a given score. This score can be then used to qualify contacts that you can work on. You can use staging content to create staged pages to test them before you publish them on your website.
How can you use this HubSpot feature? Lets say, If you're redesigning your website you can use the existing pages to be staged in a new template and test them before you publish them on your production website. Analytics related to the page will be then transferred onto the page from staged once it's published.
48. Password-protected pages
This HubSpot feature gives you the control to decide who can view your page and who cannot. HubSpot provides password-protected pages so that you can block or give access to certain people. Among many other HubSpot Features, this one is very commonly used by businesses.
Let's say, you've designed graphic designing courses for your employees and you want to show this page to your internal team only. You can password protect this page and provide a password to your internal users and they'll be able to access the page.
49. Adaptive testing
This testing method allows you to make minor changes to the pages and see how their performance changes. You can use this HubSpot feature for up to 5 pages at a time and the variation that performs the best will then be shown to visitors.
Let's say you have 5 different concepts of your service page and you want to see which one performs the best. By using this feature, you can make minor changes to the pages and create 5 variations.
Once enough data has been collected by HubSpot it will choose the winner and then that variation will be shown to the visitors.
By using this feature, you can restrict users to access certain landing pages, web pages, and blog content until and unless they don't sign up for your website. Once a visitor becomes a member, you’ll be able to display highly personalized content and provide updates to your members.
For instance, if you have some valuable content such as courses on your website that you want people to access only when they have signed up on your website. You can use the membership for that purpose.
HubSpot Operations Hub Features
51. Field mapping
Field mapping allows you to sync properties from third-party apps to sync your data from one platform to another.
If you have data in salesforce and now want to bring it on HubSpot. You can integrate HubSpot with Salesforce and this will automatically sync properties and import data to HubSpot.
52. Programmable automation
Like many other HubSpot Features, to understand this one we will look at its use case. Lets say, you have a global business where you get phone numbers with different formats from all around the world.
This tool can be used to send data or information in real-time from your HubSpot account to a third-party app.
You can integrate webhooks with a third-party application. Whenever a trigger takes place, for example, a deal gets updated. HubSpot using this webhook will post a request in the third-party app to update the deal.
54. Data quality automation
This HubSpot feature improves the overall quality of the information by capitalizing first names, correct date properties, and more.
Customers usually fill out forms by not paying attention to what words to capitalize and what not to. This can lead to poor data quality and to fix this we use data quality automation. Let's say someone put his full name in the first name option. This tool will automatically fix this issue by separating his first name and last name.
55. AI base duplication tool
If you have a large number of contacts that are duplicates, HubSpot will merge those contacts using an AI base duplication tool. Consider this as one of those HubSpot features, that most companies find quite useful in maintaining their contacts accurately.
Having thousands of contacts in a list can sometimes have accounts that are duplicates of each other. This HubSpot feature uses AI base duplication tool that will identify these contacts by using artificial intelligence and then merge them. Doing this manually can take hundreds of man-hours which is not feasible.
56. Scheduled workflows
Scheduled workflows is a HubSpot feature can be used to trigger certain tasks, emails, or information based on a certain schedule. Among many other HubSpot Features, scheduled workflows is very useful if used correctly.
One scenario in which you can use scheduled workflows is that you want to send a report email to all your customers at 9 am on Monday. By using this, you'll be able to schedule the date and time for that email to be sent. Scheduled workflows are triggered by time and date.
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