An Ultimate Guide for Selecting the Best CRM for Manufacturing

Discover the power of CRM for manufacturing with our ultimate guide. Navigate through key expert insights to choose the best CRM for manufacturing success.

As manufacturing processes become more complex and customer expectations continue to rise, a well-chosen CRM can be a game-changer, optimizing operations and fostering stronger customer relationships. This ultimate guide is designed to assist manufacturers in navigating the intricate process of selecting the ideal CRM solution for their specific needs. 

From understanding essential features to evaluating the top 5 manufacturing CRMs, this guide will empower manufacturers to make strategic decisions that drive efficiency, collaboration, and overall business success.


Why Do Manufacturing Companies Need CRM?

Manufacturing companies benefit from CRM systems in several ways. Firstly, CRM enhances customer relationships by personalizing services based on a comprehensive database of interactions and preferences. This leads to increased customer retention and positive referrals.

Secondly, CRM boosts the efficiency of sales and marketing efforts by tracking interactions, streamlining lead management, and identifying sales opportunities. This targeted approach increases conversion rates.

Additionally, CRM automation reduces manual tasks, allowing employees to focus on strategic activities. Overall, CRM supports data-driven decision-making, internal collaboration, and provides a competitive advantage in the market for manufacturing companies.


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Main Features to Look for in CRM for Manufacturing

After recognizing the imperative role of Customer Relationship Management systems in the manufacturing sector, it’s essential to know the key features that manufacturing companies look for while selecting a CRM solution.

It's paramount to have the following essential features while choosing an ideal CRM for your manufacturing business.

Features Essential for Manufacturing Details about the features
Lead & Contact Management Helps in organizing and tracking potential leads and existing customer information.
Opportunity Management This feature helps in managing and tracking sales opportunities and potential deals.
Account Management It helps in centralizing customer account information and interactions.
Data Import and Export With the seamless transfer of data in and out of the system, CRM offers efficient data management.
API Integration To enhance functionality and data sharing, it permits the software to connect with other applications and systems. 
Voice of the Customer (VoC) Analysis To improve product or service quality, it collects and examines customer feedback and sentiment. 
Mobile CRM Provides on-the-go access to customer relationship management tools via mobile devices.
Marketing Automation Helps in automating marketing tasks such as lead nurturing, email campaigns, and customer segmentation. 
Email Marketing The creation and distribution of marketing campaigns have become easier with CRM’s email channels. 
Campaign Tracking Monitors the performance of marketing campaigns to measure their effectiveness.
Social Media Integration Social media platforms’ integration helps in marketing, customer engagement, and brand promotion.
Quoting and Estimation Creates accurate price quotes and estimates for products or services.
Invoicing Generates invoices for products or services provided to customers.
Sales Analytics Analyzes sales data to gain insights and make data-driven decisions.
Sales Pipeline Management Visualizes and manages the sales process and sales opportunities.
Contract Management Tracks and manages contracts with customers and partners. 
Territory Management Assigns and manages sales territories for a more targeted approach. 
Sales Forecasting Predicts future sales based on historical data and market trends.
Sales Commission Management Calculates and manages sales commissions for sales representatives.
Calendar Integration Integrates with calendar applications for scheduling and appointment management.
Task and Activity Tracking Monitors and manages tasks and activities related to sales and customer interactions.
Customer Support Ticketing Provides a system for customers to submit and track support requests.
Customer Feedback Management Collects, analyzes, and acts on customer feedback for improvement.
Customer Portal for Self-Service Offers customers a platform to find information and resolve issues independently.
Knowledge Base Management Organizes and shares a repository of information for customer reference.
Inventory Tracking Manages and tracks inventory levels and stock movements.
Product Catalog Organizes and presents a list of available products or services.
Integration with ERP Systems Connects with Enterprise Resource Planning systems for seamless data flow.
Data Security and Permissions Ensures data protection and controls access through user permissions.
Role-Based Access Control (RBAC) Manages access rights based on user roles and responsibilities.
E-commerce Integration Integrates with e-commerce platforms for online sales and payment processing.
Customization and Personalization Options Allows users to tailor the software to their specific needs.
Business Process Automation Automates routine tasks and processes for increased efficiency.
Demand Forecasting Predicts future demand for products or services to optimize inventory and production.
Field Service Management Coordinates and manages field service operations for technicians and engineers.
Warranty Tracking Monitors product warranties to provide timely customer support and replacements.
Supplier Relationship Management (SRM) Manages relationships and interactions with suppliers.
Work Order Management Creates, assigns, and tracks work orders for tasks and projects.


Top 5 CRMs for Manufacturing in 2024

We have prepared a list of the best CRM software for your manufacturing business based on their specific features and capabilities. Each CRM system offers unique advantages and disadvantages, so let's dive into the details of them one by one:



HubSpot is an all-in-one CRM that consolidates marketing, sales, and customer service features. By leveraging HubSpot, manufacturing companies can optimize operations, strengthen customer relationships, and gain a competitive edge in the industry.


Credits: HubSpot


  • Unified Platform: HubSpot seamlessly integrates marketing, sales, and customer service, fostering teamwork and simplifying business expansion.

  • User-Friendly Design: With a design focused on user-friendliness, HubSpot caters to business managers with no coding skills, offering features like the Drag and Drop Editor.

  • Free CRM Access: The free CRM provides a cost-effective entry point, and as businesses scale, paid tiers offer access to advanced tools and resources.

  • Diverse App Marketplace: HubSpot's App Marketplace boasts a range of integration partners, facilitating the incorporation of additional tools for enhanced functionality.

  • Scalability and Growth: Commencing with a free account, HubSpot seamlessly scales with business needs, allowing for a smooth transition between Professional and Enterprise levels.


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  • Cost Considerations: HubSpot's pricing begins at almost $500/month for advanced features, and costs can increase rapidly as business needs and contacts expand.

  • ERP and Manufacturing-Focused Features: Although HubSpot offers a wide range of features related to sales, marketing, and support, some features specific to manufacturing companies like inventory management, resource planning, and territory management are not native to HubSpot and need either external tool integration or extensive development in HubSpot.


Microsoft Dynamics

Microsoft Dynamics is a highly customizable CRM system that offers a wide range of applications, including sales, marketing, and customer service.

Moreover, Microsoft Dynamics offers a comprehensive ecosystem that streamlines data sharing and reporting due to its seamless integration with other Microsoft products like Office 365 and Power BI.

Credits: Microsoft Dynamics


  • Scalability for Business Growth: Easily scalable, Microsoft Dynamics adapts to the growth of your manufacturing business, ensuring flexibility and expanded capabilities.

  • Deep Integration with Microsoft Products: Seamlessly integrates with other Microsoft products such as Office 365, Power Apps, and Power BI, fostering a cohesive and interconnected business environment.

  • Advanced Reporting and Analytics: Boasting excellent reporting and analytics capabilities, Microsoft Dynamics empowers informed decision-making through comprehensive insights and data analysis.



  • Complex Setup with IT Expertise Needed: The setup process for Microsoft Dynamics can be complex and may necessitate IT expertise in several cases, potentially posing challenges for businesses without dedicated technical support.

  • Higher Upfront Costs: Compared to other CRM options, Microsoft Dynamics may incur higher upfront costs mainly due to setup and implementation, which could impact the budget considerations for businesses exploring CRM solutions.

  • Steep Learning Curve: The learning curve for Microsoft Dynamics is relatively high compared to some other CRM options, which may require additional time and resources for users to become proficient with the platform.



Salesforce offers a comprehensive suite of features and robust capabilities which makes it particularly valuable for manufacturing companies. Apart from streamlining operations, enhancing sales and marketing efforts, and improving customer relationships, its advanced analytics and AI features enable manufacturers to make data-driven decisions. Salesforce helps manufacturing companies optimize production processes and forecast demand more accurately.

Credits: Salesforce


  • Highly Customizable for Manufacturing Needs: Salesforce is exceptionally customizable, allowing tailored adaptations to meet the specific requirements of manufacturing companies, ensuring a precise fit.

  • Robust Third-Party Integration Capabilities: Enhancing functionality, Salesforce provides robust third-party integration capabilities, enabling seamless connections with a variety of external tools and applications.

  • Advanced AI Features for Predictive Analytics: Salesforce incorporates advanced AI features for predictive analytics and lead scoring, leveraging cutting-edge technology to enhance decision-making and sales strategies.



  • Cost Challenges for Smaller Businesses: Salesforce can be expensive, particularly for smaller manufacturing businesses, potentially impacting budget considerations.

  • Steep Learning Curve: Like MS Dynamics, the learning curve for Salesforce is also high compared to several leading options like HubSpot, which can cause adoption issues.



Insightly stands out as a comprehensive CRM platform tailored for manufacturing businesses, prioritizing project management, sales, and marketing. Its strength lies in efficiently managing intricate projects with multiple stages, making it an ideal choice for manufacturers seeking a versatile and robust solution for their business needs.



  • Robust Project Management Features: Insightly offers excellent project management features, providing a capable solution for handling complex manufacturing projects efficiently.

  • Integration with Popular Productivity Tools: Seamlessly integrates with popular productivity tools such as Google Workspace, enhancing collaboration and streamlining workflows for manufacturing teams.

  • Affordable Pricing for Small Businesses: Insightly's affordable pricing structure makes it a suitable and cost-effective choice for smaller manufacturing businesses, ensuring access to essential CRM functionalities without breaking the bank.



  • Lack of Advanced Features: Insightly may lack some advanced features found in larger CRM systems, potentially limiting its capabilities for businesses with extensive and complex requirements.

  • Limited Marketing Automation: In comparison to competitors, Insightly has limited marketing automation capabilities, which may be a consideration for businesses placing a strong emphasis on automated marketing processes.

  • Limited Ecosystem: Compared to Salesforce, MS Dynamics, and HubSpot, implementationpartner network and support community isn't quite established.



Thyrv is an industry-specific CRM for manufacturing companies, streamlining complex processes with tools for order tracking and production scheduling. Its templates and reports offer valuable insights, enhancing productivity and decision-making in the highly competitive manufacturing sector.


Credits: Thyrv


  • Specialized Manufacturing Features: Thyrv provides specialized features for manufacturing, including order tracking and production scheduling, addressing the unique needs of the industry.

  • Simplified Data Entry and Tracking: The platform simplifies data entry and tracking for manufacturing processes, enhancing efficiency in managing operations.

  • Industry-Specific Templates and Reports: Thyrv offers industry-specific templates and reports, providing tailored insights for manufacturing companies, and facilitating informed decision-making.



  • Potential Lack of Broad Functionality: Thyrv may lack some of the broader functionality found in all-in-one CRMs, which could be a consideration for businesses requiring extensive features.

  • Limited Third-Party Integrations: The platform has limited third-party integrations, which may impact its adaptability with a variety of external tools and applications.

  • Limited Ecosystem: Among all the tools compared above, Thryv eco-system is quite basic and for established companies it's difficult to adopt a CRM without a reasonable partner network. 



Selecting the right CRM for your manufacturing business in 2024 is a critical decision that is based on your specific needs, budget, and long-term objectives. The above five CRM options mentioned offer unique advantages and drawbacks. HubSpot excels in sales and marketing alignment, Microsoft Dynamics and Salesforce provides extensive customization and native modules, Insightly and Thyrv specializes in meeting the distinct requirements of manufacturing companies.

While selecting the one, consider your manufacturing company's unique requirements, ensuring improved efficiency, better customer relationships, and ultimately, a competitive edge in the ever-evolving manufacturing landscape.


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