9 Best ActiveCampaign Alternatives & Competitors for Marketing Teams in 2024

With numerous software in the market, the CRM selection process today can prove to be a daunting task. Among such tools, ActiveCampaign is one of the renowned email marketing solutions that come with plenty of robust features to meet modern-day email marketing needs.

These high-end features include seamless integration with third-party solutions, email automation, workflow automation, email builder, lead capture forms, etc. 

Like any other email marketing solution, ActiveCampaign also possesses some limitations and drawbacks. Below is an overview of them to get a clear understanding.

Problems with ActiveCampaign and Reasons to Look for Alternatives

1. Scope: It mainly focuses on marketing, and even within marketing, it focuses on Email Automation (ActiveCampaign do offer some CRM functionalities but they are not generally considered up to the mark).

2. Ecosystem: ActiveCampaign doesn’t have an extensive partner and community network and users get trouble finding a reliable agency partner for services.

3. Integrations: ActiveCampaign has limited integrations with other tools causing a roadblock for many companies considering HubSpot.

4. Pricing: Although it’s not pricey compared to top-tier marketing automation systems like HubSpot or Marketo but it is sometimes a bit pricey for some users.

5. Complexity: The system interface is a bit complicated for small and medium-sized companies.

6. Reliability: Although rarely seen email deliverability issues with ActiveCampaign but heard voices about the reliability of the internal interface and most importantly the slow speed of the system. 

   
   

Top 9 ActiveCampaign Alternatives

1. HubSpot

HubSpot combines CRM, Sales, and Marketing into one application. It brings some top-notch marketing features to meet modern-day needs.

As an all-in-one solution, it is a top competitor of ActiveCampaign, which covers marketing, sales, content management, and customer service. We have compared HubSpot with ActiveCampaign based on six significant factors below:

HubSpot’s comprehensive content management allows non-technical personnel to publish content with ease. 

Moreover, HubSpot features like lead scoring and a list segmentation increase ROI and ensures more relevant content delivery to the prospects respectively.

Following is a comparison between HubSpot and ActiveCampaign Marketing features:

You can notice that ActiveCampaign misses out on some important content management features. If you’re looking for a marketing solution with good content management features, HubSpot edges ActiveCampaign. This is one main reason why we consider it to be one of the most important ActiveCampaign alternative.

Similarly, if you need just a Marketing Automation system with good CRM and CS capabilities, HubSpot is a comparatively better solution.

2. MailChimp

Mailchimp has been serving as an email marketing solution since 2001. Both ActiveCampaign and Mailchimp go neck to neck in offering the latest marketing automation features.

It is a strong contender when it comes to creating multi-channel campaigns. Here’s a quick comparison of both solutions based on the six key marketing metrics.

Many businesses have a large number of contacts that they need to reach out to using emails. If you’re looking to send emails to more than 10,000+ contacts, then having a very high Inbox deliverability rate is vital.  Mailchimp's performance in this regard isn't considered ideal. Almost 26% of emails sent through Mailchimp land in spam therefore, ActiveCampaign is a better choice in this regard.

In a nutshell, Mailchimp is a perfect choice for those small businesses that are stepping into the domain of email marketing and prefer simplicity over advanced automation features and deliverability. 

Mailchimp is simpler and easier, which allows the end users to build emails with ease.

3. SendInBlue

In the list of most important ActiveCamapaign Alternatives, Sendinblue is an important contender which can't be overlooked. Sendinblue has emerged as a strong participant in the domain of marketing solutions.

It has brought some high-end marketing features at a lower price tag. That’s why it’s here as a rock-solid competitor of ActiveCampaign.

Sendinblue is a good competitor of ActiveCampaign in terms of cost and user-friendliness. Here’s a to-the-point comparison of both solutions based on different key marketing factors.

If you’re looking for an inexpensive marketing solution, Sendinblue could be the one you should consider.

One main advantage that you get by selecting Sendinblue is that it doesn’t charge based on contacts you have, unlike ActiveCampaign.

Looking at the table, we can see that Sendinblue provides similar features to ActiveCampaign, with one or two additional features.

As we said, if you’re a business looking for a good automation tool that provides good value for money then Sendinblue would be your perfect choice.

4. Keap

Keap (formerly Infusionsoft) is an all-in-one solution for CRM, Sales, and Marketing automation.

It offers the latest automation features to organize your leads and streamline the marketing process. 

Keap is a good alternative to ActiveCampaign with more built-in features compared to ActiveCampaign where you see more third-party integrations.

Here’s a comparison of Keap with ActiveCampaign based on key marketing metrics.

ActiveCampaign is easier to adopt for beginners and you don’t require much training (although it offers free training). On the contrary, Keap charges a hefty setup fee for onboarding you to their system.

Additionally, there is also a setup fee for Keap which you don’t bear in ActiveCampaign.

The best part of using Keap is that it brings built-in payment integration, which you only get to see in some high-end solutions, such as HubSpot. In short, Keap combines all the essential tools to help service-based small businesses which makes it an important ActiveCampaign Alternative.

On the other hand, ActiveCampaign would be ideal if you’re an SMB with a limited budget. It is also good for email marketing if you’re looking for high-end automation with eCommerce and sales pipeline support.

5. Ontraport

Ontraport is a compact solution to manage all your sales, marketing, and business processes in one place. It presents the latest automation features at an affordable price tag.

As an all-in-one solution, it’s definitely a good competitor of ActiveCampaign.  

Here’s a comprehensive comparison of both tools to highlight which one has more to offer.

Ontraport serves enterprises and established businesses with its high-end automation features.

With high-end automation features, Ontraport’s adoption takes a bit longer than ActiveCampaign due to its level of complexity.

On contrary, ActiveCampaign is suitable for SMBs with all the necessary features and a relatively lower price tag per contact.

Ontraport’s feature-rich automation makes it an ideal choice for large enterprises and a strong ActiveCampaign Alternative. On contrary, ActiveCampaign brings enough marketing automation to serve SMBs thoroughly.

So, in all fairness, ActiveCampaign and Ontraport are both reasonably reliable marketing solutions that you can trust for your business.

6. GetResponse

GetResponse is a complete marketing solution to send customized emails, build interactive pages, and streamline the marketing process. 

Below is a side-by-side comparison of GetResponse with ActiveCampaign to highlight their strengths and weaknesses.

ActiveCampaign could be an ideal choice for small businesses or startups that are looking for a simple yet complete email marketing tool. Building complex workflows based on email engagements is a specialty of ActiveCampaign.

GetResponse is equally good for SMBs to run marketing campaigns with a relatively lower price tag than ActiveCampaign.

Both ActiveCampaign and GetResponse are on the same level for providing feature-rich email marketing services.

However, ActiveCampaign is the best fit for large organizations with adequate budgets to bring state-of-art marketing automation.

On contrary, GetResponse is suitable for SMBs with budget limitations. But, its automation functionalities are more basic in comparison to ActiveCampaign's high-end automation.

In essence, ActiveCampaign edges GetResponse with more features and larger third-party integration support. However, what makes GetResponse a good ActiveCampaign alternative is its low cost which is appealing to small and medium-sized businesses.

7. ConvertKit

ConvertKit is a solid marketing solution, especially for digital creators to automate the process of online growth and monetization.

With ConvertKit, you can grow your online presence and sell your products with ease.

ConvertKit is a good ActiveCampaign alternative when it comes to serving digital creators’ online presence.

Further, we have compared both based on the following marketing factors.

ActiveCampaign covers different aspects, including sales and CRM. But, ConvertKit is completely inclined toward email automation and management for digital creators.

Moreover, ConvertKit is also a bit expensive per subscriber in comparison to ActiveCampaign.

Both ActiveCampaign and ConvertKit are primarily used for sending bulk marketing emails.

ConvertKit is a bit expensive and on top of that, it’s pretty complex for beginners to adopt. ActiveCampaign edges ConvertKit with better reporting and design testing features.

8. Drip

Drip is an automated email marketing tool, primarily targeting the eCommerce industry. It brings intuitive and user-friendly automation that is essential for modern-day marketing needs.

Both Drip and ActiveCampaign offer comprehensive eCommerce integration. Here, we have compared both based on some prominent marketing metrics.

ActiveCampaign leads when it comes to general marketing automation features and Drip is more focused on eCommerce.

Apart from this, ActiveCampaign is quite less expensive at each pricing tier in comparison to Drip.

Both marketing solutions have little to no similarities and comparison directly goes down to personal preferences and business requirements. This is what makes Drip an excellent ActiveCampaign Alternative as you can choose the software which best fits your needs.

ActiveCampaign has an advantage over Drip because of its wider-scoped solution—it provides more value for money to manage your marketing operations.

9. Klaviyo

Klaviyo is a strong email and sms automation solution that brings advanced email segmentation and behavior-based automation as its unique selling proposition (USP).

Both ActiveCampaign and Klaviyo high-end email and SMS automation to keep the prospects and customers intact.

Here’s a comparison between both marketing solutions based on major marketing factors.

Klaviyo mostly targets businesses that sell products through physical or e-commerce stores. In contrast, ActiveCampaign usually attracts organizations providing services.

Klaviyo is a good choice if you’re stepping into the world of eCommerce.

ActiveCampaign has better spam protection, deliverability, and support when it comes to email marketing. Plus, it also offers CRM and sales support.

On the other hand, Klaviyo is a suitable choice if you’re launching an online eCommerce store and will be selling products through it.

Final Words

We have discussed 9 ActiveCampaign Alternatives to make it easier for marketing teams to take a decision about which software to choose. There are various factors and features where all the solutions variate from each other. Choosing the appropriate tool for marketing highly depends on the nature and size of your business.